The story

An Austin native with a lot to say

No design team. No warehouse. One guy who started writing things down and decided to bring them to life.

In his own words

Hey, I'm B

I'm an Austin native.

Later in life my creative side said peekaboo, and I started coming up with sayings across a lot of different spectrums. I wanted to bring them to life for the people who can relate to them, or who just appreciate them.

I'm an advocate for mental health awareness, and I support our veterans and first responders.

That's what this is. Shirts, mugs, hats, and posters big enough to read from across the room, all carrying something I actually wrote.

It's just me running it, and that is not a temporary situation. Every line, every design call, and every reply to your email comes from me. One of my hobbies is playing pool.

Blessings be onto all.

B (Brian Rudd)

See the collections

Dn't B' Ordinary badge mark, established 2026

The mark

Wearable attitude

The skull on the badge is Texas, plain and simple. It was part of how I pictured this long before it was a business.

The badge is not decoration either. It is a promise. If something has this on it, the words came first and I meant them.

Ordinary is easy. Ordinary is the blank shirt in a three pack, the motivational poster in a waiting room, the same joke you have already read four times this month. This is the other thing.

Original sayings, written in-house
No licensed art, no marketplace graphics
Six collections, five different voices

How it runs

Three things worth knowing

The line comes first

Nothing gets designed until the saying earns it. If the words are not worth reading twice, the shirt is not worth printing.

Made to order

Your order is printed after you buy it, by the fulfillment partner. Nothing sits in a box waiting for a buyer, and nothing gets thrown out because it did not sell.

Written, not borrowed

Every saying on this site is mine. None of it was licensed, scraped, or bought off a design marketplace.

Straight talk

Made one at a time, on purpose

Every order gets printed for the person who bought it. One shirt or a whole batch for your crew, it all comes through the same place and it all gets made. Nothing here is stamped out in advance, and nothing sits in a box hoping somebody eventually wants it.

Planning something bigger, or want one of these designs on a product you do not see listed? Send a message and let's talk it through.

About the Sobriety and Mental Health Awareness collections

These are designs, and that is all they claim to be. They are not affiliated with any recovery program, treatment provider, or nonprofit, and they are not support, treatment, or advice. If you need help, please talk to someone qualified to give it.

Go look

The designs are in the store

Six collections, printed on whatever you want them on.

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